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Overhaul your boards

Now that we’ve figured out exactly what type of content we’re going to start pinning to attract our newly-defined target audience, it’s time to organize our Pinterest account!

Most people are familiar with the idea of Pinterest — save images and content for later by organizing it onto virtual pin boards. You understand that your ultimate goal is to get your content in user’s feeds, but maybe you haven’t felt purposeful with whatever strategy you’re currently using. That’s all going to change with your new pinning strategy, and it starts with creating some new boards based on your potential clients’ interests.

Organizing all of your boards at the onset of this Pinterest overhaul, as opposed to creating and optimizing boards as you go, is going to get you set up to start pinning immediately without facing roadblocks like not having a board already created for content you’re ready to pin from your website. This would be a big time waster to fix right then in the moment each time, and you know I’m big on efficiency and organization to save you time in your business!

creating your boards

My suggestion is to create at least 12-15 boards on your profile, and it’s to your benefit if most of the boards have a little overlap. For example, if you could pin one of your blog posts into a single board, you’ll get one pin out of that content. However, if the pin is relevant to multiple boards, you can pin it repeatedly with the click of a button in Tailwind, allowing you to schedule more pins in your queue more quickly.

One of your boards should be dedicate exclusively to content from your website, like a Latest Posts or New Arrivals board.

If you’re overhauling an existing Pinterest profile, I’d recommend making your existing boards Secret if they’re not totally relevant to your freshly-defined audience.

naming your boards

Give your boards clever names that also clearly illustrate the content a user will find there. This is a great opportunity for your personality or brand voice to shine, as long as you’re using keywords that will help get your traffic to your profile.

Organize these boards by order of relevance, or by your gauge of how interested your profile visitors will be in all of the content, with your blog resources and website products right at the start (you want these to be easy to find).

You may want to revisit the order of your boards after a few months as you see analytics coming in on which pins are getting the most hits, and use this information strategically as you reorganize the order of your boards.

adding board covers

As your boards start filling up with pins, find some that are either from your brand or match your brand’s aesthetics to set as the board covers. You can also create your own custom graphics that you upload specifically to use as board covers!

Not only does displaying a cover photo like this help your board message be understood, but it helps your profile appear clean and consistent, adding a sort of final touch that propels your brand to your new audience and Pinterest traffic.

As you continue tailoring your Pinterest profile to your audience, and not your own interests, start collecting content you think would appeal to your target clients and save it for future scheduling in your queue of pins on Tailwind. I like to create a Secret board on each of my client’s Pinterest profiles called Tailwind, and I save all my content in one place.

Throughout the month, as you are using Pinterest, save any pins in your feed that you want to schedule through Tailwind later to this Secret Tailwind board. When it comes time to fill your Tailwind queue, it’s SO handy to have a board full of content ready to schedule out.

In Module 7, I’ll outline the process for bulk scheduling pins from this Secret board when it comes time to fill your queue.