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What is PinteresT?

Pinterest is a visual discovery search platform. Because you can connect with friends and follow other pinners to see what they’re adding to their profiles in your feed, it gets lumped into the Social Media classification often.

unpopular opinion: I don’t consider Pinterest a social media platform.

Pinterest is more of a social search platform. It’s a mix between a social media platform, where you can share content and engage with friends and followers, and a search engine like Google where you can search for content and get ranked content delivered back to you.

Pinterest uses an algorithm to determine what content is most relevant to you when you search for something, and it ranks the content it returns back for searches based on what the algorithm deems most beneficial, or closest to answering and serving the user’s needs.

There are many ranking factors to determine how content gets ranked on Pinterest, some that we have control over (like the quality of the pin and the webpage it links to) and some that we can’t change (like the age of the pin or website or the relevancy to previous searches by that user).


Just like searchers come to Pinterest to find quality content, you can use Pinterest to share your quality content. It’s up to you, however to optimize your content so that the exact right people are finding your pins in their searches — a.k.a. your target audience.

One of the foundational pillars for proper optimization for search results is understanding how to use keywords to tag your content. Keywords are simply specific words used to describe your business or what you do, words that someone might string together to search for what you’re offering.

For example, a wedding planner in Tulsa, OK might optimize their content using short-tail keywords, like “wedding”, “tulsa wedding”, or “wedding planner”, and may also get more specific and targeted with their optimization by using long-tail keywords like “tulsa oklahoma wedding planner”, “here comes the bride”, or “catholic wedding planner”. These keywords can be utilized in blogged content, as hashtags on social posts, or in captions on the pins you share.

As you work through the modules in this course, you’ll be able to pinpoint your target audience and figure out the keywords you should be using in your content to appeal to them and attract a larger audience.