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website rehab

Now that we’ve figured out what makes your audience tick, and what piques their interest, it’s time to evaluate your content: are you offering what they’re looking for? Are you blogging about the things that grab their attention, and are your presenting your products and services in a way conducive to how they shop or search?

Focus: blog content

As mentioned before, you will find the most success on Pinterest by regularly sharing content that both attracts the right people and demonstrates your position as an expert or representative of your industry. Take a look through your existing blog content. Is it serving you? Will the existing content attract the right kind of customer or client? I recommend hiding or removing posts that aren’t performing well, and leaving behind only the best of the best.

Moving forward, you’ll be producing much more impactful content on your blog that caters to your followers’ interests, but we’ll go over that in more detail in Module 4.

focus: products & services

You can lead all the traffic in the world to your website, but you can’t force anyone to buy. Take a look at your offerings and the landings pages on which they’re displayed. Critique the user flow, the reading level of the text, the presence of calls-to-action — everything!

You’re putting in all this effort to improve your online presence and bring in all this traffic from Pinterest and search results, but it means nothing if your products and services don’t sell themselves once a new user lands on your website.

a note about website updates

Before you start feeling too overwhelmed about all the work that needs to be done on your website and how far you have to go before it’s the perfect product/service promoting machine, I want you to remember that it’s okay to do this in bits and pieces. In fact, it’s good SEO for Google to see that you’re regularly updating and making changes to your website!

Instead of spending time at this stage completely revamping your website to make it perfect before moving on with your marketing, I suggest you instead use this time to develop a game plan and a schedule for updates. Besides, it takes a few months for Pinterest marketing to really kick in, so you’ve got plenty of time to get the ball rolling on those website updates — as long as you promise me you will do them!