module 1: Introduction
module 2: Your Audience
module 3: Optimizing Your PInterest Profile
module 4: Blogging for Pinterest
module 5: Gathering Content to Schedule
module 6: Setting Up Your Tailwind Account
module 7: Start Pinning
module 8: Additional Tips + Resources
Saving pinterest content to share later
While we’re thinking like our clients, let’s do something that will make things a little easier for us down the road as we’re planning out the content we want to share and scheduling pins in Tailwind.
FOLLOW WHO YOUR AUDIENCE FOLLOWS
Take a look at people who people in your audience are pinning from. Are there any big brands or influencers who represent the interest of your target clients? If your audience is interested in wedding-related content, follow Zola or The Knot. If your audience is 20-50 year old women who like Farmhouse Decor and gardening, follow Magnolia and Target.
Use Instagram to do some research and find influencers who might be pinning content in your field on Pinterest. Following these influencers and brands allows their content to show up in your Following tab on Pinterest, which is super beneficial for us later because it will keep all that valuable, related content all together on one page, saving us time when it comes time to schedule out pins.
TODAY’S TASK: FOLLOW INFLUENCERS AND BRANDS IN YOUR NICHE (ten minutes)
Research the brands and influencers your audience is following on Pinterest and Instagram, and then find and follow those accounts. You can get really specific and only follow the boards relevant to you and your business, but it’s helpful to have all this really great content all in one spot on your Following page.
While you’re at it, I have lots of great content that I share on Pinterest specifically for creative side hustlers like you if you’d like to follow along!
activity: create your target audience avatar
Think about your favorite clients from the past, or the customers you hope to attract. Assuming your products are accurately catered to your new target audience, you can start to get a clear picture of the type of person you should be marketing to. Let’s give this character or avatar an age, an occupation or primary interest, a backstory, and a mission to accomplish, the result of which is utilizing your services or purchasing your product.
Giving your target client a whole personification, as if they were a real person, a friend, makes it so much easier to market directly to them, as if you were speaking to them in person. This will help your audience feel heard, and increase your chances of connecting personally and engaging their interest to follow along or click through your pins to your website.
bringing it all together
To wrap up this section of your learning, let’s conclusively nail down exactly who it is you serve, and what you offer them. We’re going to create this summary in a simple, concise sentence, one that is easy to memorize and easy to recite, almost as an “elevator pitch”.
Using the information you’ve determined about your target audience, and how you want to present your products and offerings, complete this sentence by filling in the blanks:
i offer blankity blank to blank blankers so they can blank blank-blank blankity blank.
Let me explain: you’re filling in (1) who you serve, (2) how you serve, and (3) what your customer or client is able to do with the information/product/offerings with which you provide them.
i offer business and marketing resources to side hustlin’ creatives so they can dedicate the time they spend on their creative side hustle doing only what they love.
I offer emotion-filled wedding photography to adventurous couples so they have lasting memories of the romantic whirlwind of their wedding day.
i offer digital artwork and prints to budget-conscious young wives and mamas so they can fill their home with art that means something without busting their wallets.
This summary of your services that you’re creating will end up leading your brand and your marketing strategy as the ultimate vision for all your efforts. It works well as an Instagram profile description, on your Pinterest profile, or even as featured text on your online shop or portfolio site.
Now that we’ve outlined this for future reflection, it’s time to understand your audience a little better by learning how you can best cater to their interests.