module 1: Introduction
module 2: Your Audience
module 3: Optimizing Your PInterest Profile
module 4: Blogging for Pinterest
module 5: Gathering Content to Schedule
module 6: Setting Up Your Tailwind Account
module 7: Start Pinning
module 8: Additional Tips + Resources
Optimization tips for quality content
Whether you have existing content on your website or blog, or if this is your first time trying your hand at blogging content for your site, I’m going to break down some of my biggest recommendations for making sure that the content you’re producing will work for you in attracting new clients and driving your audience on Pinterest over to your website to view your blog, and subsequently your products or services.
Here are four areas you can optimize your content to set your Pinterest strategy apart from others:
The title and URL of your post.
The body of your blog posts, or the blog content.
The images you share with your blog post.
Your blog post’s thumbnail image and graphics to attract attention on Pinterest.
Blog title & URL
Use a title that is catchy, but clear. Including keywords for which you want to rank on search engine results and on Pinterest is always a good thing! Think of ways to present the topics in your blog posts as a title that captures the interest of your followers, like a How To post, or a list of some sort, or some polarizing statement that sounds bold and intriguing.
After you’ve named your post, edit the URL of your blog post to include all the major keywords. I like to include hyphens between words so that search engines can easily crawl the URL data and pick up on keywords.
We’ve gone over the benefits to understanding the keywords your audience is using to search for your services and products on Pinterest and search engines, and now it’s time to put that knowledge to good use. When you’re writing your blog posts, write naturally as if you were discussing the subject with a friend. Instead of writing to include keywords, write lengthy descriptions of the topic and you’ll find that your main keywords or adjacent and related keywords come up in the language of your body text.
Google likes to see plenty of related keywords and content surrounding a topic to understand that your post is a quality post. Someone who only optimizes for the keyword “pepperoni pizza” over and over again on their site isn’t going to see as much search engine success as someone who uses words like “deep dish pizza”, “italian cuisine”, and “slice of heaven” to describe their favorite dish. Essentially, you’re forming a word cloud surrounding your products and services, and that goes a long way in communicating to Google and other search engine algorithms (including Pinterest!) what you’re all about.
blog post images
Really, I just want you to look at some of the pin designs out there on Pinterest and decide what is attention-grabbing and visually appealing to you and your audience. For example, I can’t stand text getting lost in the image, so my pin designs include dark backgrounds with white text, or text on top of solid colors. You may find that the more colorful pin designs appeal more to you for your creative purposes. Honestly, it’s all about what looks good TO YOU as far as the layout goes. That’s a call you get to make.
Now, let me give a few pointers:
If relevant, include a call-to-action on your pin graphics, or tease a freebie that’s available within your blog post. Do what you can to encourage clicks simply with the graphic!
Keep to your brand color scheme and fonts. You want people to recognize your pins in the crowd as soon as they see them.
My preference is to be less “cutesy” with the script-y fonts, and stick to clear, legible layouts that are easy to read, and easy-to-comprehend titles so the subject of the post is understandable right from the start.
If you’re not sure what to do with your design, try some A/B testing! Design two different sizes/styles and see which one performs better in the ranking algorithm with your audience!
When deciding on the size of your pins, you should always shoot for vertical. Because a) it takes up more space in the feed and b) Pinterest favors vertical shapes in the rankings. You can do whatever height suits your content, but my default size for all pin designs is always 600x900 pixels, or a 2:3 ratio.
TODAY’S TASK: DECIDE ON YOUR THUMBNAIL SIZE AND STYLE (ten minutes)
Do some research on Pinterest to see what kinds of Pin designs are out there in your niche and then brainstorm how you’ll layout your pins, whether you use a consistent template for simplicity or a unique design for each post, depending on the photo you want to share with it and the subject of the content.
My suggestion is 600x900 pixels, vertical design, with easy-to-read fonts and colors, and a call-to-action or freebie listed on the pin graphic itself.
what problems do you solve?
What products or services do you offer on your website or shop? What kind of blog posts and content do you want to be delivering to your target audience? Outline for yourself exactly what your brand offers.
Once you can accurately define what you do, you can start looking at your offerings in terms of the value they provide for your clients or customers. Are they the answer to a problem, or a product superior to others of its kind? Are you marketing to the masses with a product or service that targets a season, like a wedding or a pregnancy, or do you offer something that helps a specific person, like a college student or someone with a specific job or hobby?
activity: create your target audience avatar
Think about your favorite clients from the past, or the customers you hope to attract. Assuming your products are accurately catered to your new target audience, you can start to get a clear picture of the type of person you should be marketing to. Let’s give this character or avatar an age, an occupation or primary interest, a backstory, and a mission to accomplish, the result of which is utilizing your services or purchasing your product.
Giving your target client a whole personification, as if they were a real person, a friend, makes it so much easier to market directly to them, as if you were speaking to them in person. This will help your audience feel heard, and increase your chances of connecting personally and engaging their interest to follow along or click through your pins to your website.
bringing it all together
To wrap up this section of your learning, let’s conclusively nail down exactly who it is you serve, and what you offer them. We’re going to create this summary in a simple, concise sentence, one that is easy to memorize and easy to recite, almost as an “elevator pitch”.
Using the information you’ve determined about your target audience, and how you want to present your products and offerings, complete this sentence by filling in the blanks:
i offer blankity blank to blank blankers so they can blank blank-blank blankity blank.
Let me explain: you’re filling in (1) who you serve, (2) how you serve, and (3) what your customer or client is able to do with the information/product/offerings with which you provide them.
i offer business and marketing resources to side hustlin’ creatives so they can dedicate the time they spend on their creative side hustle doing only what they love.
I offer emotion-filled wedding photography to adventurous couples so they have lasting memories of the romantic whirlwind of their wedding day.
i offer digital artwork and prints to budget-conscious young wives and mamas so they can fill their home with art that means something without busting their wallets.
This summary of your services that you’re creating will end up leading your brand and your marketing strategy as the ultimate vision for all your efforts. It works well as an Instagram profile description, on your Pinterest profile, or even as featured text on your online shop or portfolio site.
Now that we’ve outlined this for future reflection, it’s time to understand your audience a little better by learning how you can best cater to their interests.