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develop a blogging strategy that works for you!

Taking a look at your boards on Pinterest, what sort of content could you produce, relevant to your offerings, that would attract your audience and entice them to click over from your profile to your site?

We’re going to create a blogging strategy that essentially works as a track or a way to guide your users through to the content on your website, and then to ultimately view or purchase your offerings.

First, we capture their interest with pins showing up in their search results on Pinterest. Then, after clicking through the pins over to our Pinterest profile, they like what they see and start following along.

Eventually, they see the content we’re pinning from our own sites in their feeds and click over to the website to view it. They fall in love with our websites and offerings and, because they are our ideal audience, they purchase/book our products and services.

With our boards on Pinterest all set up, we’ve created an intriguing landing page: now we need to start blogging content that appeals to them to encourage new users to start visiting our website.

For example, I pin regularly to my Family Time board, which houses lots of pins related to prioritizing time as a family and activities to do together. Offering round-ups of favorite parks to visit as a family or our favorite traditions isn’t relevant to my business, even though those are two types of content I would readily pin to that Family Time board.

Instead, I blog content like “How to involve your family in your business” and “Ten tasks that you can do while your kids are eating breakfast” and things like that; things that are relevant and applicable to my Family Time board, but directly lend themselves to me bringing up my offerings like how I run my business as a stay-at-home-mom or my virtual assisting services as a way to take on some extra work my audience might be looking to outsource.

Think about your own offerings and how you can relate them to the interests you’ve already established for your target audience.

activity: brainstorming blog post ideas

Now that we’ve figured out what sort of content we’re going to start blogging, let’s narrow our focus to some real ideas that generate interest in our products and services, leading our site traffic from pinning our content on Pinterest to checking out our websites and clicking that Contact or Purchase button. 

When writing content for your blog, it’s important to remember the following things:

  1. Always keep the message in alignment with your goals as a business, and bring it home with a call-to-action like information on how to get started or a place on your site they can read similar content.

  2. Keep the intro and title of your blog post catchy to capture their attention first on Pinterest, and then to entice them to keep reading your blog to learn more.

  3. People love how tos, actionable tutorials, and lists.

Another quick note: even if your content is primarily image-driven, or if you feel like you don’t have much to say on the topic, it’s good to have SOMETHING, like maybe a couple decent-length paragraphs, and to make sure that they’re naturally packed with keywords. That means they should make sense and flow like normal sentences while still being keyword-rich (no keyword stuffing). Search engines like to see this high-quality content more than they like to see a frequent barrage of content posted, and they like to see it on a regular, consistent basis.

just a note:

If you aren’t already blogging for your business, this might seem really overwhelming. Blogging is going to be key in getting new traffic to your site, both on Pinterest AND in Google Searches.

The way you can make it NOT overwhelming is by blogging about content you’re passionate about and sticking to a schedule that you’re comfortable with and confident in. If you blog too frequently, that’s going to start dragging you down and taking your time away from all the many other things you’re involved with, and there will be a lot of pressure to stick to that schedule. Just keep it manageable.

That being said, you obviously have more opportunities to show up on someone’s screen the more content you’re putting out there. So it’s up to you to come up with a blogging routine that is manageable, but gives you good marketing potential.