module 1: Introduction
module 2: Your Audience
module 3: Optimizing Your PInterest Profile
module 4: Blogging for Pinterest
module 5: Gathering Content to Schedule
module 6: Setting Up Your Tailwind Account
module 7: Start Pinning
module 8: Additional Tips + Resources
creating your pinterest profile
Things are really getting fun, now! This module will talk all about your Pinterest account and how to make sure the aesthetic of your profile caters to your dream client. To start, let’s talk about your existing set-up:
to trash or not to trash
I’m just gonna throw this out there and assume there is a good chance you are likely one of the 291 million active Pinterest users. If you’re not? Then you can go ahead and skip this discussion and create your first account.
If you do have an existing account, you might be considering whether it’s better for you to start from scratch right now or just revamp your existing profile, whether it’s a Personal or Business profile. In my mind, this decision can be made by answering the following two questions:
Do you have any number of followers on your existing account that you won’t want to lose?
Instead of keeping your existing boards public, could you sacrifice your account over to your business and keep the important boards Secret on your profile?
If the answer to both of those questions is yes, then let’s move forward with the existing Pinterest profile you have. On the other hand, if you feel it is important to keep the two separate, and you’re willing to do the extra work of completely starting from scratch, then go right ahead! As long as you understand the small set-back and the amount of time involved in starting a new profile, then you should be just fine to keep the two profiles separate. Personally, I opted to use one account for both business browsing and personal pinning. I just keep my personal boards Secret!
how to upgrade to a business account
If you’re starting from scratch, then obviously the first thing you’ll need to to is create your Pinterest account! Go to Pinterest.com to easily be taken through the sign-up process (pro tip: skip a few steps and click the “Create a business account” button at the bottom).
Converting a Personal account to a Business account is super easy. Navigate to Account Settings, and scroll down to Account Changes. Click the Convert Account button next to “Convert to a business account.”
Pinterest will have you fill out a few details about your business, and then you’re all set.
let’s note some numbers really fast.
Just for fun, let’s jot down some numbers to track as you spend more time growing your Pinterest strategy. This will help you gauge the progress in relation to the work you are doing.
To start, visit your profile and record:
Your monthly viewership
Your follower count
Next, click Analytics in the upper lefthand corner and choose Overview. Set the date range to Last 30 Days (or whatever you want, just make sure you keep it consistent for future analytics checks!). Scroll down to the Source filter and choose Your Pins. Then take note of the following numbers:
Total saves (change the dropdown from Impressions to Saves and find the Total Saves number in the bottom right)
Total clicks (change the dropdown to Link Clicks and find the Total Clicks number in the bottom right)
There are plenty of analytics and information you can keep track of in this hub to inform you on the status of your content and your reach throughout the Pinterest platform, but those are the four I’m recommending you track from the start. You can find more details on checking your analytics and the cool information you can learn there in Module 8.
a few things just to start
We’ll leave most of the optimization for the next page so that if you’re completing this course in sections you won’t get overwhelmed. But to get things going, let’s at least update your profile picture, change your profile name, and link your website to start.
putting a face to the name
First, you can update your profile picture and the name on your Pinterest account to your business name. As you’re working on this, let me give you a few tips:
Decide whether it makes more sense to upload your logo or a personal picture in the profile space. If you’re in a service-based industry where you meet with clients face-to-face, then adding a personal touch is a friendly way to connect with your audience as they read the content you share.
Alternatively, if you’re an online shop or a different kind of brand, it might make more sense to place your logo in your profile picture to offer some extra brand recognition. The ability for a customer or follower to easily place your brand and pick up on the coordinating graphics or pins in your Pinterest profile will be invaluable in establishing yourself online.
Your profile name should be the brand name or your own name, followed by a significant keyword phrase, like “Hermione Granger | Charms Tutor for the Muggle-born Hogwarts Student” or “Mos Eisley Cantina | Intense Entertainment for Modern Star Pilots”. This clearly establishes who you are as a person or a brand, but also helps attract new traffic through searches utilizing those keywords.
Claiming your website
Last, before we move on to more in-depth optimization, you should claim your website on your Pinterest profile. This sets you up for improved exposure on Pinterest, and your experience with your Pinterest strategy just won’t be the same without having your site connect in this way.
Pinterest has a wonderful tutorial that they keep updated for claiming your website, and they even have detailed instructions broken down for a variety of top website platforms. Click through to find your site and read the instructions (no surprise — Squarespace is the easiest!). Every website platform is a different process, so it’s kind of hard to detail here the steps to take. The process of claiming your website (for most platforms) involves either uploading an HTML file or a copying over a meta tag, both of which are provided by Pinterest, so the entire process usually takes less than five minutes, and then you’re good to go!