What is a Brand Guide and Why Do I Need One For My Business?
There is one thing that all the big name brands have, and that’s solid branding. The same even goes for influencers on social media! They have such a strong hold in your memory that you can almost recognize them from just an image or the voice used in their caption or blog post. Everything from the aesthetic of your feed or website to the words you use in your email marketing all constitutes your business’ branding.
One element of your branding is a handy resource that I like to create for my logo design clients, and it’s called a brand guide. I create a simple graphic (examples shown down below) that includes all the elements included in the design of their logo and brand so that they can work off of it when they create additional materials or need to match colors or fonts. Today I want to talk a little more about why I create this resource for my clients, what’s included, and why it would be helpful to you to create one for yourself.
First of all, I should mention that a brand guide can look however you want it to, and contain whatever elements you think are relevant that would be helpful to refer to later on after your branding process is complete. The brand guides I create for my clients are a one-page, web-optimized graphic. My reasoning for this is that it saves quickly and at a great resolution for viewing on screens, and it’s also perfect for me to share on social media or pin to Pinterest as part of my branding portfolio.
The elements I like to include are the main, full logo; an alternate version of the logo, or favicon; the colors and fonts used in the logo or that I suggest the client uses in conjunction with their new brand; and a quick glimpse of additional graphics or style pairings that I’ll be sending along separately for their use. Or if we haven’t finalized those yet, or if they wouldn’t fit in that space, then I just don’t include them.
Like I said before, I’ve found (and my clients have reported) that having all this information gathered together in one place is super helpful for them, and as I’m working on the branding and have all the files already open, it’s a really simple step for me to combine them all on one document and include the extra details like the fonts and color hex codes for the shades I chose.
Another benefit of having this information all in one place is that it provides consistency for your brand. Whether you’re working alone or with a team, it would probably take a ton of times looking up the same color in your logo to finally remember the color hex code off the top of your head, and even if you do, your mental bandwidth is limited, in high-demand, and valuable, so I’d recommend keeping all this info handy so you don’t have to remember it.
Having a brand guide as part of your entire “brand playbook” (I term I use to refer to a collection of all the brand files, graphics, plans, and strategies involved with your business’ branding success) takes you just one step closer to things like automation, outsourcing, and creating that consistent, cohesive brand that your customers and followers can recognize instantly.
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Interested in learning more about brand guides?
In keeping with today’s post topic, I’d actually like to share with you the latest product to hit the Bloom shop: a 30-page mini guide called Creating Your Own Brand Playbook. In addition to a couple of poor football analogies, it describes the benefits of giving your business a solid foundation with a legitimate, cohesive brand. This digital download is basically a branding tutoring course that you can work on at your own pace, and the end result will see your brand with more sure footing in the online marketplace and on your social platforms. CHECK IT OUT >>
CREATING YOUR OWN
a digital download mini guide