Three Places To Include An Instagram Feed on Your Website
It’s easier to keep an existing customer than to find and sell to a new one. Likewise, it’s so much easier to market and stay top-of-mind with someone when they’re repeatedly seeing your product offerings, consistently branded, showing up on their screen over and over again.
This is why it’s SO beneficial to encourage people to subscribe to your newsletter, follow you on social media, or keep checking back for more updates on your site. You want people to return to your site or your profile so that your products and services are always near the forefront of their memory. A super easy way to keep people captivated and obsessed with your brand is by producing an engaging Instagram feed.
But it’s not just enough to put all the time and energy into a beautiful feed — you need to make sure people are following! I find it really helpful to encourage people to follow me on Instagram when I’m marketing on other platforms, or at events, or even on my website. I’ll see a little surge in followers on Instagram and I can always track it down to a post that recently picked up traction on Pinterest or a recent event where my handle was publicized.
Today I wanted to talk through some of the places you could choose to put an Instagram feed on your site, and I’ll even walk you through the steps for Squarespace users!
1 | on your homepage or other landing page
What is the number one viewed page on your site? For a long time, for me, it was my homepage, until my blog posts started picking up traction. If you’re not blogging, or if the majority of your traffic is ending up on your homepage at some point, it’s a good idea to include a “follow me!” call to action on your homepage.
Instead of placing it along the bottom of the page, include it closer to the top, maybe even above the “fold” (the point at which a user would have to scroll to keep viewing your homepage). Make sure you link to your Instagram profile, and include a call to action like “don’t miss the latest posts!” or “follow along on Instagram!”
2 | in your footer
Of course, a good catch-all option would be to just include your Instagram feed in your footer so that it shows up along the bottom of all of your website pages. The only draw-back is that it’s all the way at the bottom of the screen, but lots of users are naturally going to expect that and will know to scroll down if they’re looking for it.
I like this option just to cover all your bases, but I wish there was a way to get that feed featured a little more prominently…. Oh wait, there is:
3 | in your blog sidebar
My favorite place to feature an Instagram feed for any site (if they have a blog, of course) is on their blog sidebar. When viewed on a desktop, it’s hard to miss that feed of recent Insta posts as a user is scrolling down a blog post. Granted, there isn’t a whole lot you can do about the sidebar when viewed in mobile format, because with most sites it will just automatically show at the bottom. But it gives you fantastic chances of catching a reader’s attention for desktop visitors, and it’s a great way to display information about your business without “interrupting” or distracting from the blog post they’re currently reading.
If you don’t already have an Instagram feed featured prominently on your website somewhere, then stop what you’re doing and go add one right now! If you’re using Squarespace, here are the really easy steps to add an Instagram feed to your website:
From your main dashboard, go to Settings > Connected Accounts and click Connect Account.
Click the Instagram icon and follow the process to authenticate your Instagram Account. Once it’s connected, it will show in the list on your Connected Accounts page.
Navigate back to your main dashboard and go to Pages > click any page you’d like to add a feed on. If you’d like to add your feed to your footer, then scroll all the way to the bottom of the right side viewer and click Edit over the Footer blocks.
Hover where you’d like to place your feed, then click the teardrop/line indicating where it will be placed.
Scroll down to the very bottom of the content blocks list and find Instagram in the Social Blocks category. Click the icon to insert the feed.
Choose your preferred Instagram account from the Connected Accounts dropdown. Choose the number of posts you’d like to display.
Click the Design tab where you can change the aspect ratio, the number of images per row, and the space between images. Then click Apply and you’re done!
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