How to Create an Instagram Content Rotation
One of the things I talk most about on here is running your business with purpose, and making the most of your minimal time. I’m not about to advocate pursuing an unproductive business strategy simply because “everyone else is on Instagram, so I should be, too.”
Instagram is one of those places where you could easily be wasting too much time if you’re not developing a strategy to use it to market effectively to your ideal audience. One way I do just that is by developing a rotation of the content I share.
Of all the suggestions and strategies I could recommend for a creative small business using Instagram, the most important thing I could recommend is to first understand your audience and their interests, and then to develop a rotation of content that caters to those interests.
Ask yourself this: who is your target audience? If you could paint a picture of your ideal client, who would it be? What sort of consumer would they be? Are they looking for high price/high value, or are they in a lower budget price range? How do your products appeal to them?
To make sure that you’re sharing content that appeals to your ideal client and attracts them to your business on Instagram, let’s make a list of all the traits that your ideal customers share, as well as their common interests that you could appeal to. It might help to reflect on some of your favorite, most profitable recent projects. What was the reason each of those projects were your favorite? What about that client suited your processes so well? By catering your Instagram content to people like these past clients, you’ll keep attracting more of the same.
Because you have so many options of what to post on Instagram and when, my ultimate suggestion is to create a rotation of content to share. My reasoning behind this suggestion is three-fold:
By posting a variety of content, you maintain interest and engagement. When you post the same thing over and over, your audience may not see the value in your content.
When you post a rotation of different content categories, you appeal to a more diverse audience. Even if your entire following isn’t technically your “ideal” client, these followers may feel enough of a connection to at least some of what you post to know when to recommend you to the right person.
Developing a rotation of content streamlines your Instagram marketing plan, allowing you to work more efficiently and effectively.
I suggest a rotation of 5 categories of content. Ideally, most or all of this content would appeal to your target audience, but at the very least, using five individually distinguishing categories of content will help you spread your reach and appeal to a larger crowd.
To choose these categories, first think through the type of content you are currently sharing, and who is most active at engaging with each type of content. Do you have a lot of people asking for more when you share images from your portfolio of work? Maybe you could be sharing more recent projects? Or are people asking questions about you personally? You could share more behind-the-scenes or day-in-the-life type posts about what you do as part of your normal routine.
Ultimately, make sure that the categories you choose to post about are all ones you are passionate about as that will make it must easier to focus and develop your content to post in a task-batching setting.
WIth this content rotation in mind, you can start planning your Instagram content more purposefully. I think you’ll find that your engagement goes up as you put just a little more thought into planning this content, instead of hurriedly throwing together something last minute to showcase a recent project. Good luck!
Check out these other recent posts to up your Instagram game even further:
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